If the web site creation process has been completed and the end product fails to effectively transmit the business message it represents, certain steps have been skipped or the structure of the site has not been well established.
Regardless of the purpose of the site, several pages must be included in the website creation process, with the note that all of this should not necessarily be found in the menu to avoid overcrowding:
- Personalized Homepage: The first page of the site is obviously the most visited page of a website. Also, personalization begins with the placement of the logo and other visual elements that reveal the identity of a brand. The first page of a website is also a great opportunity to expose the main information about a particular company, organization or, why not, the person.
- "About" page: This is one of the pages that will help the visitor to know about a certain company before deciding whether to use the products or services that it offers. At the stage of creating a website, often personalizing this page is a burden, and this happens only to those companies that try to impress without being honest.
It's important not to lose ourselves in detail and see this page as visitors see it. Simplicity is the key, regardless of the company or company history. Too much detail can bother visitors by causing them to abandon the page.
- Contact: It will also be indispensable regardless of business. The more detailed contact details give credibility and security. Address, phone number, e-mail address, contact form, and social networking links are the most common contact information that visitors expect to find. Also, a map of the physical address can be of great help.
- Blog: Although not necessarily, such a page may be a major benefit for any type of business. New and unique content will be appreciated on the one hand by all visitors (especially the old ones) and on the other hand is the most natural and effective way to optimize a search engine website. The importance of a blog is huge, but if it is not constantly updated and maintained it can have a negative impact on the site.
- Product and service page: Whether it's a presentation site or an online store, this page is rarely missing. It is, after all, the page that can be of maximum interest to visitors. Regardless of the field of business, inclusion of this page in the website creation stage requires attention to detail so that each product or service has as wide and unique descriptions (no matter what the similarities the products have to have the same descriptions) and images as much as possible suggestive to help visitors form an informed opinion.
If the page starts with a brief description of the products and a list of them, if there is a large quantity of products you can divide by category, links to landing pages can be included to provide more details about each product.
- Portfolio: no matter how comprehensive or succinct it is, it is the one that gives value to a website, implicitly to the business it represents. Portfolio denotes credibility and has a high efficiency in showing the quality of service offered. It is an indispensable page on a website rather for services.
- Testimonials or reviews page (clients): along with the portfolio page, this page is designed to enhance the trust of visitors to a particular company. Reviews or testimonials still have a major influence on the purchasing decision of many visitors as they take into account the opinions and recommendations of other customers before purchasing a product or resorting to certain services. The most important aspect of this page is the veracity of testimonials. Therefore, it is recommended to be accompanied by their names and their signatures or the projects that prove their collaboration with them.
- Landing pages: Nearly any web site will need web landing pages, especially if the business is new and requires promotion. With a precise purpose, these pages are effective in conveying direct visitors to their site by accessing the site.
The landing page may be similar to the Homepage, but once there is a single Homepage, you need a number of landing pages used for different established marketing objectives.
- Sales page (for online stores): is the page to the visitors are directed when they click a CTA button and they want to complete the checkout process. For many websites, this page looks at the main purpose of the business. In case of sites for service, this page can be replaced with the offer / promotions page or various packages.
- Newsletter Subscription page: Not mandatory, but for most sites it can be a highly effective promotion method. E-mail marketing still works, and if the quality of content delivered to customers is maintained, there is a good chance of keeping customer relationships as close as possible. It is a good way to meet customers or potential customers with the latest news about a company or organization.
As mentioned earlier, these 10 pages, although essential, should not necessarily be found in the menu. Incidentally, more than 8 categories in a web site's navigation menu can be overwhelming and may create confusion, subsequently turning into repeated abandonment of the site.