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Why some sites do not generate profit: 10 common reasons that lead to the failure of an online business


Those who manage to open a business in the online environment are targeting remarkable results that come quickly and without big investments. Perhaps too much confidence in a business idea and too little effort to achieve it leads to the creation of a false immunity in the online business environment once the competitiveness is growing stronger. We can not know the success or failure of a business, but we can be predictable in this respect by looking at the market and building a site like nobody, a site that attracts, captivates and sells. To find out why some people manage to conquer the world through a site that collects millions of unique visitors a month, and many get out of business for lack of traffic, we present 10 common reasons that lead to the failure of a website. Obviously, not every site commits these 10 mistakes, but considering them, each one can turn your site into a winning engine.

 

1. The technical aspect of the site is above all

Current buyers are demanding when talking about products and information. They want to be educated and entertained at the same time, but do not buy. Or, many times, people are forced through various marketing strategies to buy when they are not trained. Site administrators also focus on SEO and creating sites that look technically impeccable, but they do not work long enough to make the user experience on the site a pleasant and useful one.

 

2. The site does not appear in search engines

Lack of promotion in the online environment is another reason that leads to failure. A newly created site is a site that no one knows about and does not appear anywhere if it is not promoted. Popularizing the access link, creating useful content that will attract visitors and make them share this content on other sites, such as social networks or blogs, will make the site accessible online. For example, it will be easy to find on Google.

 

3. It does not have a version for mobile devices

It is a paradox that most sites still do not have a mobile version, even if the number of smartphone users is growing lately. Mobile optimization increases the site's reach. Thus, 62% of the companies that created a version of the mobile device site recorded higher sales.

 

4. The site is addressed to visitors in the same way

Every person accessing a site has different needs or is at a different stage of the purchase process. Respectively, visitors should not be treated the same way. A website featuring personalized content for each visitor individually will easily create its own faithful audience. For example, if the company knows what pages the visitor previously visited, they will display the products and content they were interested in then. Thus, the user is more likely to find what he is looking for in a timely manner, and the company is more likely to sell their products.

 

5. Visitors do not know what to do on the site

Site visitors do not need instructions on how to use the page, but it's important for them to understand what the site provides and how useful it is for them. The first impressions of the site are defining and are formed in a very short period of time, which is why the site must capture the visitor's attention before they close the page and access another site.

 

6. It does not have a clear strategic goal

Some companies are developing their first site without a well-defined goal and will soon turn the web page into advertising space, even if the original idea was to sell products and services. And if they do not have a well-established marketing strategy, after a year or two they come to the conclusion that they need to build a new site or, worse, the business they are promoting can not be developed over the Internet.

 

7. Missing target audience

One of the biggest extremes in which businesses with online businesses are identifying the target audience. Thus, the site either targets a wrong target audience, or addresses everyone. If the audience is not clearly defined, then the message that the company wants to convey will not have the desired effect, and if the message is aimed at everyone, it probably will not be understood by anyone. The content of a site, and the marketing strategies on which it relies, must attract the right people at the right time. Only such a site can be effective for both the company and its target audience.

 

8. It is not based on information

When visitors go to a company's website, it's important to find out about the history of their appearance and the time-lapse recollection, as well as information about their current activities. When we say information we do not mean advertising, which loads more web pages, we refer to useful information. So, besides a good SEO strategy and an attractive design, a site should focus on relevant content that can be credited to attract visitors and prospects.

 

9. The information on the site is not updated

One of the common reasons that lead to the failure of a site is outdated information. If we were to compare such an offline business, working on the same principle, it would mean selling out-of-date products or forgetting to add products to the shelf. Also, if there are misleading information on the site or confused language is used, visitors will no longer want to come back.

 

10. The site focuses on the company, not the customers

Companies often create functional sites that promote their image and activity but do not follow the needs and expectations of users who can become customers if the site meets their needs. In order for an online business to make a profit, it is necessary for the site to register as many hits as possible and to be a way of connecting the visitors with the company